Citizen engagement platform


SUPPORT YOUR LOCAL COMMUNITY

MARYLINK Proximity,
a complete, powerful and affordable ecosystem platform for smart cities.


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A powerful and federating Hub, capable of supporting local, event-driven or institutional communication, local markets and citizen participation.


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Unite the actors of a territory

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Create links, Promote synergies

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Energize your city centers

Features

A one-stop shop to manage citizen relationships


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Ideas, photos or videos challenges

Votations

Budget co-construction

Local directories

Collective Project management

Administrative Process management

Online debates

Events management

Communication



AN ECOSYSTEM PLATFORM TO REVITALIZE YOUR TERRITORIES


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Federate a local community, its craftsmen-merchants,
their clients and citizens

Thanks to MARYLINK Proximity, a local community can revitalize areas affected by containment, by offering a unique service of referencing and putting actors in touch with each other.

Reference the economic actors

By profession, by geographical area, by affinity, or any other useful criteria. The craftsmen-merchants have a showcase, and their customers have a space to discover their offers.

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Create link

Promote interaction between stakeholders (artisans, merchants, citizens, customers),
public authorities, associations…), thanks to video conferencing and online contact points.

Promoting local life

Whether they take place online or offline, you can manage the events, advertise them (on the platform, on social media), manage ticketing, promote word-of-mouth, and more.

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A central and personalized platform

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Without code

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Rich functionalities, a scalable structure

What is different about a MARYLINK citizen platform?


No need to build different interfaces,
such as a website, an ideation platform, an internal social network, or a request for proposals portal…
now all of these are integrated into the MARYLINK software suite.

One stop shop web interface

More citizens would engage with government if it were easier.
To accommodate easily as many users as possible, local governments should offer a one-stop shop web interface.
For example, Ideation spaces, photos or videos contests, directories about local shops…
Government should also give citizens the option of receiving feedback on their service requests, including status change notices such as when the request is assigned, scheduled or completed. This will assure citizens that their participation matters.
All these are possible and much more with the MARYLINK Core solution.

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Engaging more members

With the ability to contribute to the democratic process from the comfort of home, more members of the community can share their thoughts and ideas, including elderly and disabled citizens with mobility barriers.
This process goes both ways. Online civic engagement platforms also publish civic data, such as laws and legislation, and disseminate information.
Citizens can just receive the information they care about with spaces, tags and “labels” one click suscriptions.

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Achieve common goals quicker and deeper.

Citizen platforms bring together less powerful people with more influential actors. The combination of these different actors can be a catalyst to develop solutions to common problems or to achieve a common goal. By bringing together the expertise, experience and interests of different members, the MARYLINK citizen platforms can provide a valuable contribution to the development, implementation, monitoring and evaluation of policies. Such joint policymaking processes can enable rapid adoption of policies or widespread implementation of new policies.

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Not a substitute, a value add

Supplementing public hearings with online forums, surveys, and virtual podiums is convenient and makes participation accessible to more residents. Civic engagement software engages people in dialogue and encourages a constructive exchange of ideas that can be transformational.
Forget about the “traditional online solutions” that are not flexible enough and just provide ideas, vote and comments. Your users should be able to review, help, manage, build projects troughout the whole ideation or budget set up.

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Benefits

For craftsmen and tradesmen


Reference their shop/activity in a few clicks with simple fields (name/tag/description/image/video(s)/address) in less than 5 minutes.
✔ Simple payments in Paypal
✔ Create engaging content (e.g., webinars, videos, photos) that they can publish on the platform and automatically on social networks
Federate several merchants with dedicated spaces (by geographical proximity, and/or by type of product, and/or created by third parties such as customers, cooperatives or public authorities).
✔ Possibility to keep in touch with customers:
‣ videoconferencing face-to-face or with several customers (via Zoom),
‣ easy newsletters and emailing
‣ question and answer space
‣ exchange space between customers

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For clients and citizens

✔ To allow Internet users to easily find stores, products and services by activity search, by geographical sector, by user reviews, by merchant reviews, by budget.
✔ To allow to better know the signs, to stroll from store to store thanks to the suggestion engine (geolocalized, by theme, or suggested by the merchants).
✔ To allow to consult the contents of the merchants
✔ To provide information on the activities proposed by local authorities

For local authorities

✔ Integrate existing web tools for local communication (local booking, tourism, museums, activities, etc.)
✔ Propose new digital spaces to offer new forms of citizen engagement. It is at the local level that these initiatives, which aim to involve citizens more closely in decision-making, must be developed.

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USER CASES

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ENERGIZE CITY CENTERS


It is noticeable that most cities are undergoing more than mastering the digital transformation. Their presence on the internet is static, not very visible because dispersed and finally diluted between their different websites, social networks, google geolocation tools and large service platforms.

But this is not inevitable: local authorities can regain control of their digital presence and that of the organizations in their area. The ability to involve citizens, to build a local social network associated with an ecosystem of proximity, and to place independents at the heart of this ecosystem, is now possible thanks to MARYLINK Platforms.

COUNTERACT MASS DISTRIBUTION


In fact, the Internet is becoming the main sales vector. However, the big winners are mainly the supermarkets, which have conquered this virtual territory for years and are well installed, referenced, offering satisfactory user experiences.
It is difficult if not impossible to compete with them using the same tools.
How, for a small retailer, to propose a solution on the Internet? How to be visible there? How to keep the link with its customers, and conquer new ones? How to make the weight in front of the large surfaces?
For their customers, how to limit travel and risks, while keeping a close link with the merchants?
For the public authorities, how can they maintain the dynamism of localities?

MARYLINK Proximity allows to answer these different points thanks to a personalized platform, as close as possible to your needs.

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A MARYLINK Proximity platform allows you to communicate on what drives your fellow citizens, craftsmen, traders and their customers.

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